About Japan Picks

Japan Picks is a media site that introduces the best products to buy in Japan, from a Japanese point of view, for visitors from overseas.

Japan is full of products that are still little known abroad, and items sold only in Japan. Sunscreens and skincare popular at drugstores, limited-edition convenience-store snacks, anime and game collaboration goods—even among the things Japanese people use every day, plenty are highly rated by international visitors.

Our Japanese writers research and compare products firsthand, sharing with the world the ones we genuinely want you to buy when you come to Japan. The main themes we cover:

• Cosmetics & skincare
• Everyday drugstore goods
• Snacks & food
• Anime, game & character goods
• Convenience-store items, seasonal & limited editions, and new-product news

What matters most to us is the perspective only locals in Japan can offer. Where can you buy it? Is it really popular? Is it easy to pick up while traveling?—we explain it clearly, even the parts that are hard to figure out from abroad.

When you're not sure what to buy in Japan, we hope you'll use Japan Picks as a guide.

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